📊 Market Overview

Purpose: Give a snapshot of the overall market.

Sections:

• Industry background

• Market size (charts/graphs)

• Growth trends (CAGR, forecasts)

• Market segments

• Key statistics (global or regional)

✅ Tip: Use icons or infographics to make stats easy to scan.

👥 Customer Insights

Purpose: Explain who the customer is and what they want.

Sections:

• Target audience demographics

• Buyer personas (cards or profiles)

• Consumer behavior & pain points

• Key survey/interview findings (with quotes or charts)

✅ Embed survey result dashboards or testimonial videos

🥊 Competitive Analysis

Purpose: Show how the market is structured and where you stand.

Sections:

• Major competitors (logo grid or list)

• SWOT comparisons

• Feature or price comparison tables

• Competitive gaps or differentiation

✅ Use side-by-side product/service comparisons

📈 Analysis Tools

Purpose: Display strategic insights using business frameworks.

Sections (use cards or accordions):

• SWOT Analysis

• PESTLE Analysis

• Porter’s 5 Forces

• Trend analysis (optional interactive charts)

• Risk assessment

📌 Key Findings & Strategic Recommendations

Purpose: Wrap up insights and actions.

Sections:

• 3–5 key takeaways

• Strategic options

• Next steps or business impact

• Optional: Downloadable PDF or slide deck

📚 Sources & Appendices

Purpose: Cite your data sources and include extra material.

Sections:

• List of all cited sources

• Downloadable data sheets or interview notes

• Methodology (how you did your research)

• Link to raw data or external tools